A great friend has sent me the order of names on the San Bernardino Primary Municipal Election Ballot to be held November 5, 2013.  Why is this important?  One reason is the primacy effect, which can make a difference in tight elections.

    Order of Names on Ballot

    Mayor

     

    1 Richard T. Castro Retired Teacher/Coach
    2 Draymond “Dray” Crawford City of San Bernardino Graffiti Removal
    3 Matt Korner Start-up Founder
    4 Chas A. Kelley Community Representative/Councilman
    5 Rick Avila Contractor
    6 Carey Davis Corporate Controller/CPA
    7 H. W. Nickel Financial Analyst
    8 Wendy J. McCammack Businesswoman/Taxpayer Advocate
    9 Karmel Roe Real Estate Broker
    10 Concepcion Powell Economic Development Consultant
    11 Rikke Van Johnson Councilman/Small Businessman

     

     

     

    City of San Bernardino

    Primary Municipal Election

    November 5, 2013

    Order of Names on Ballot

    Ward 1 Council Member

     

    1 John J. Abad Retired Teacher
    2 Casey Dailey Transportation Professional
    3 Virginia Marquez Incumbent

     

     


     

    City of San Bernardino

    Primary Municipal Election

    November 5, 2013

    Order of Names on Ballot

    Ward 2 Council Member

     

    1 Benito J. Barrios Small Business Owner
    2 Robert Jenkins Teacher/Council Member

     

     

     


     

     

    City of San Bernardino

    Primary Municipal Election

    November 5, 2013

    Order of Names on Ballot

    Ward 4 Council Member

     

     

    1 Fred Shorett Businessman/Council Member
    2 Kathy Pinegar Property Manager
    3 Anthony Jones Business Owner

     

     The choice of ballot designations are interesting.  As background, here is an excerpt from the 2013 Consolidated General Election November 5, 2013 Candidate Filing Guide on this issue:

    B. GUIDELINES FOR SELECTING A BALLOT DESIGNATION
    Ballot designations are restricted to the following:

    •  No more than three words.
    • Limited to space allotted on the ballot, approximately 55 characters including spaces and punctuation.
    • Must appear on the declaration of candidacy form at the time it is filed.
    •  Become public record once the information is filed on the Declaration of Candidacy Form.
    •  Cannot be changed after the final date to file candidate filing documents.
    • The listing of a designation on the ballot is OPTIONAL. Only one of the following categories is allowed:

    1. Elective Office Title: Words describing an elective office title may be used IF the candidate holds the office at the time nomination documents are filed and the office was filled by a vote of the people. The elective office title may be included with another principal occupation.

    Example A: Governing Board Member

    Example B: Board Member, XYZ School District

    Example C: County Supervisor/Teacher

    2. Incumbent: The word Incumbent may be used IF the candidate is seeking re-election to the same office and was elected to that office by a vote of the people or was appointed as a nominated candidate in lieu of an election. Incumbent must stand alone as a ballot designation.

    3. Appointed Official: The words Appointed Incumbent must be used IF the candidate was appointed to the office and is seeking election to that office as the incumbent. The word “Appointed” must be used if the candidate was appointed and is using the elective office title.

    Example A: Appointed Incumbent

    Example B: Appointed Board Member, XYZ School District

    II. BALLOT DESIGNATION AND DECLARATION OF CANDIDACY

    Example C: Board Member, XYZ School District, Appointed

    Exception: Candidates appointed to office in lieu of an election do not have to use the word “appointed.”

    4. Principal Occupation: No more than three words to describe the current principal profession(s), vocation(s), or occupation(s) of the candidate. Or, if the candidate has no current principal profession, vocation, or occupation, the principal profession(s), vocation(s), or occupation(s) of the candidate during the calendar year immediately preceding the filing of nomination documents. Geographical names are considered one word. The elective office title may be included with another principal occupation.

    Example A: High School Teacher

    Example B: Attorney/Educator/Rancher

    Example C: CEO/Councilmember

    5. Community Volunteer: A person who engages in an activity or performs a service for or on behalf of, without profiting monetarily, one or more of the following:

    •  A charitable, educational, or religious organization as defined by the United States Internal Revenue Code §501(c)(3);
    • A governmental agency; or
    • An educational institution.The activity or service must constitute substantial involvement of the candidate’s time and effort such that the activity or service is the sole, primary, main or leading professional, vocational or occupational endeavor of the candidate.California Administrative Code § 20714.5 (a)(b)

    6.No Occupation Desired: If no ballot designation is requested, write the word “NONE” and place your initials in the space provided for ballot designation on the Declaration of Candidacy Form.Pursuant to California Elections Code §13107(b), the election official shall not accept a ballot designation if:

    • It would mislead the voter.
    • It would suggest an evaluation of a candidate, such as outstanding, leading, expert, virtuous, or eminent.
    • It abbreviates the word “retired” or places it following any word(s) that it modifies.
    • It includes a word or prefix, such as “former” or “ex,” which means a prior status. The only exception is the use of the word “retired.”
    • It includes the name of any political party, whether or not it has qualified for the ballot.
    •  It includes a word or words referring to a racial, religious or ethnic group.
    • It refers to any activity that is prohibited by law.


    The use of “incumbent” by Virginia Marquez is interesting.  Wendy McCammack does not use Council Member or Councilwoman at all. I have no idea what Chas Kelley’s designation as “Community Representative” means; if it refers to being a council member or a district representative for an elected official.

    We learn a little about the candidates for which there was little information yesterday.  Kathy Pinegar is listed as “Property Manager,” Anthony Jones is a “Business Owner,” ” Benito J. Barrios is a “Small Business Owner,” and Richard T. Castro is a “Retired Teacher/Coach.”

     

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