California 31st Congressional District

    There appears to be a lot of interest in this race (not so much that people actually voted, mind you), probably because of the Red to Blue aspect of it. Anyway, I thought I would break this out for people who just want to know the unofficial results. The top two advance to the November 4, 2014 Statewide General Election, and the winner will represent the 31st Congressional District of California in the United States House of Representatives, Replacing Gary Miller.

     

    These results are from the California Secretary of State’s website, based on the final unofficial election night results from the San Bernardino County Registrar of Voters:

    U.S. House of Representatives District 31 – Districtwide Results
    477
    477
    June 4, 2014, 3:08 a.m.
    Incumbent CandidateName Party Preference Votes Percent
    FALSE Pete Aguilar Democratic 7368 17.4
    FALSE Joe Baca Democratic 4799 11.3
    FALSE Eloise Gomez Reyes Democratic 6746 16
    FALSE Danny Tillman Democratic 3648 8.6
    FALSE Paul Chabot Republican 11329 26.8
    FALSE Ryan Downing Republican 1421 3.4
    FALSE Lesli Gooch Republican 6978 16.5

    And now, something completely different.  This brochure from 31st Congressional District Candidate Eloise Gomez Reyes arrived yesterday.  The 31st Congressional District of California includes what appears to be all, if not all, of the City of San Bernardino, the City of Redlands, Mentone, Grand Terrace, Loma Linda, Colton, about half of Rialto, some of Fontana, and a lot of Rancho Cucamonga. This is the first brochure received in the mail from any of the declared candidates in this race.

    My first impression of the brochure is that is very professionally done.  Though I have not seen many brochures, fliers or cards yet in the November 5, 2013 San Bernardino Primary Municipal Election, I know that they range from amateur to minimally professional, but you can see that with this brochure that the Eloise Gomez Reyes campaign used paid professionals to assemble the brochure.  That means using professional photographers, professional graphic designers, and they weren’t mailed out of someone’s office. This kind of mailing is very expensive, but might make the difference in a close race.

    This is the type of brochure that can be considered a “Meet the Candidate” mailing.  The brochure is a sturdy, color, gate fold, six page document.  The front features a portrait of Eloise Gomez Reyes and appears to be standing in the field of a park, though I cannot identify the location.  I would presume a park in Colton, south San Bernardino or Rialto.  The title in large red letters is “ELOISE GOMEZ REYES DEMOCRAT FOR CONGRESS.”  The title below or on the portrait is “PUTTING INLAND EMPIRE FAMILIES FIRST” and continues “OPEN HERE TO LEARN MORE ABOUT ELOISE.”

    I won’t quote the entire document which you can visit by clicking on the link above.  However, in the vein of being a “Meet the Candidate” mailing, under the heading Eloise Gomez Reyes – Daughter of the Inland Empire, it starts “Meet Eloise Gomez Reyes.”

    There are pictures on the second page, including a black and white family photo, a color picture from the 1970s of the candidate graduating, one of her getting married, one of her with Hillary Clinton, another one with her husband, Frank, and their son, and a current photo with her husband.

    The second page features dense text that introduces you to the candidate and why she is running. The next two pages are under the title “Putting Inland Empire Families First.”  The third page (the first of the two previously mentioned) has “Eloise’s Plan to Get Results”  They are:

    “Create jobs right here in the Inland Empire”

    “Prepare our kids to compete for 21st Century jobs”

    “Pass real comprehensive immigration reform”

    “Protect services families depend on”

    “Keep our promises to seniors and veterans”

    The next page details her community service and honors and awards.  Though I have never met her, I have heard her name for years. The last conversation that I had with Roberta Shouse, the Executive Director of Legal Aid Society of San Bernardino, Inc. was regarding Roberta Shouse’s support of Eloise Gomez Reyes’ campaign for Congress. When I was Legal Aid Society of San Bernardino’s staff attorney, I would hear about Eloise Gomez Reyes’ involvement with another Private Attorney Involvement clinic, Inland Empire Latino Lawyers, also known as IELLA. The brochure states that she was the Attorney of the Year for IELLA for 2013, and that she won a California State Bar Pro Bono Award in 2012.

    The brochure urges the reader to “Join Team Eloise Today!” and invites the reader to please compete the attached card, tear off, and mail back or go to eloiseforcongress.com.  This card asks the reader to give their name, email, address, home number, work number, and cell number.  Four boxes can be checked off, to be a public supporter of Eloise, to host a house party for Eloise, to volunteer for Eloise’s campaign, or to put an Eloise sign in my window or yard.  It also gives space to sign up a friend or family member.

    The back of the brochure (upon which the mailing address if affixed) has a blurb about the 31st Congressional District, including a map:

    California’s 31st Congressional District is located entirely in San Bernardino County and includes all or parts of the communities of Colton, Fontana, Grand Terrace, Loma Linda, Mentone, Rancho Cucamonga, Redlands, Rialto, San Bernardino and Upland.  President Obama won the 31st District with over 57% of the vote in 2012, yet a far-right Republican, Gary Miller, represents the district because no Democrat was able to make the 2012 General Election ballot. Under California’s new open primary system, two Republicans defeated the Democrats in the primary and faced each other in November. The district is one of the most Democratic seats in the nation currently held by a Republican and Geary Miller has been ranked as the most vulnerable member of Congress.

    All true.

    I wrote about what went wrong in the 31st District election for the Democrats in this piece published in 2012.  And, it may happen again given the number of Democrats running in this election should another non-Democrat run in the primary.  Those announced for the June 3, 2014 primary include Redlands Mayor Pete Aguilar, former Congressman Joe Baca, Republican Congressman and incumbent Gary Miller and San Bernardino School Board Member Danny Tillman.

    The brochure gives the following contact information for Eloise Gomez Reyes:

    Website: www.eloiseforcongress.com

    Twitter @EloiseforCongress (which I was unable to locate, even when clicking from her campaign website.

    Facebook: https://www.facebook.com/EloiseForCongress

    Phone (909) 332-2020

    Mailing: P.O. Box 11487, San Bernardino, CA 92423